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Program

Friday, March 29

 

  • (11 a.m. - 12:30 p.m.) - Golden 1 Center Tour

    • (for registered conference attendees only)

  • (6:30 p.m.) - Mixer registration at Mack Powell Event Center (6:30 p.m.)

    • Students will pick up their name tags
       

  • (7 p.m.) - Friday Night Mixer 

    • Mack Powell Event Center 

    • 2003 Howe Ave., Sacramento, CA 95825

 

 Saturday, March 30
 

  • (6:30 - 7:30 a.m.) - Registration at Mack Powell Event Center 

    • Students will pick up their name badges, their totes, writing essentials and any other materials needed/provided for the conference
       

  • (7:45 - 8:45 a.m.) - Breakfast 
     

  • (9 - 9:50 a.m.) - Keynote speaker 

    • Doug Yakel

      • Public Information Officer for the San Francisco Airport (SFO)
         

  • (10:15 - 11 a.m.) - Session 1A: "Crisis Management from Top to Bottom" 

    • ​​ Patrick Harbison & Laura Braden Quigley 

      • Patrick Harbison Public Relations (PHPR) & Vice President of Strategic Communications for California Medical Association (CMA)

  • (11:15 a.m. - 12 p.m.)

    • Session 2A: "Developing and Navigating Strategy"

      • Rachael DiCicco (11:15 a.m. - 12 p.m.)

        • Account Executive at FSB Core Strategies

    • Session 2B: "How to be Human in a Crisis" 

      • Courtney Hoyt 

        • Former Director of Digital Communications for the Assembly Republican Caucus
           

  • 12 - 1 p.m - Lunch 
     

  • (1:15 - 2 p.m.) Session 3A: "Traditional vs New Media"

    • Jerry Olivarez 

      • Celebrity Publicist, Consultant

 

  • (2:15 - 3 p.m.)

    • Session 4A: "Edelman Trust Barometer Findings"

      • Matt Notley 

        • Vice President at Edelman
           

    • Session 4B: "Navigating the Crises Within the Crisis"

      • Tracie Popma 

        • Public Information Coordinator for the Sacramento Public Library

 

  • (3:15 - 4:15 p.m.) PRSA California Capital Chapter Q&A Session 

    • Jordyn AndersonChapter President 

    • Daniel ThigpenImmediate Past President
       

  • (4:30 - 5 p.m.) - Closing Remarks (4:30 - 5 p.m.)
     

Sunday, March 31
 

  • (9 - 11 a.m.) - Sunday Brunch!

    • Breakfast, Awards, and Recognition 

      • Mack Powell Event Center 
         

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