Program

Friday, March 29

(11 a.m. - 12:30 p.m.) - Golden 1 Center Tour
- (for registered conference attendees only)
(6:30 p.m.) - Mixer registration at Mack Powell Event Center (6:30 p.m.)
- Students will pick up their name tags
(7 p.m.) - Friday Night Mixer
- Mack Powell Event Center
- 2003 Howe Ave., Sacramento, CA 95825

Saturday, March 30

(6:30 - 7:30 a.m.) - Registration at Mack Powell Event Center
- Students will pick up their name badges, their totes, writing essentials and any other materials needed/provided for the conference
(7:45 - 8:45 a.m.) - Breakfast
(9 - 9:50 a.m.) - Keynote speaker
- Doug Yakel
  - Public Information Officer for the San Francisco Airport (SFO)
(10:15 - 11 a.m.) - Session 1A: "Crisis Management from Top to Bottom"
- Patrick Harbison & Laura Braden Quigley
  - Patrick Harbison Public Relations (PHPR) & Vice President of Strategic Communications for California Medical Association (CMA)
(11:15 a.m. - 12 p.m.)
- Session 2A: "Developing and Navigating Strategy"
  - Rachael DiCicco (11:15 a.m. - 12 p.m.)
    - Account Executive at FSB Core Strategies
- Session 2B: "How to be Human in a Crisis"
  - Courtney Hoyt
    - Former Director of Digital Communications for the Assembly Republican Caucus
12 - 1 p.m - Lunch
(1:15 - 2 p.m.) Session 3A: "Traditional vs New Media"
- Jerry Olivarez
  - Celebrity Publicist, Consultant

(3:15 - 4:15 p.m.) PRSA California Capital Chapter Q&A Session
- Jordyn Anderson, Chapter President
- Daniel Thigpen, Immediate Past President
(4:30 - 5 p.m.) - Closing Remarks (4:30 - 5 p.m.)

Sunday, March 31

(9 - 11 a.m.) - Sunday Brunch!
- Breakfast, Awards, and Recognition
  - Mack Powell Event Center